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PRD library

How top product managers frame a PRD, a free template, and 120 ideas across 15 industries you can turn into a full PRD with AI in one click.

The PRD template, section by section

What each section should answer, with a worked example (SplitKaro, a UPI bill-split app).

SectionWhat to writeExample
1. OverviewProduct name, owner, status, last updated, one-line summary and links (designs, research, tickets).SplitKaro v1 · Owner: PM · Status: Draft · Split and settle group expenses in one tap through UPI.
2. Problem statementWho has the problem, how often, how painful, evidence (data, interviews), why now.62% of 40 interviewed students track shared spends on WhatsApp; 1 in 3 groups never fully settles.
3. Goals and non-goalsBusiness and user goals with targets; what you will NOT do in this release.Goal: 50k MAU in 6 months. Non-goal: lending or credit in v1.
4. Users and personas2–3 personas with context, goals and pain points; jobs-to-be-done.Riya, 20, hostel student: 'When we order food together, I want to split instantly so no one feels awkward.'
5. User journeys and storiesKey flows and user stories with priority (P0/P1/P2) and acceptance criteria.P0: As a group member, I want to add an expense in 3 taps so that everyone sees what they owe.
6. RequirementsFunctional requirements (ID, description, priority, acceptance criteria) and non-functional (performance, security, privacy, accessibility).F-04: Settle via UPI intent; AC: payment status updates within 5 seconds.
7. Design and UXWireframes or Figma links, key screens, edge cases, empty and error states.Empty state: 'Add your first expense' with a sample group.
8. AI / data (if any)Model or rules, data needed, evaluation, guardrails, human fallback, cost per request.Receipt OCR: 95% amount accuracy on a 500-receipt test set; manual edit always allowed.
9. Success metricsNorth Star, input metrics, guardrail metrics with baseline and target.North Star: groups settled in 7 days. Guardrail: payment failure rate < 1%.
10. Launch planMVP scope, phases, experiment design, rollout %, marketing and support readiness.Beta in 3 colleges → 10% rollout → full launch; A/B test reminder timing.
11. Risks and dependenciesTechnical, legal, operational risks with mitigations; teams and vendors you depend on.Dependency: UPI partner bank. Risk: DPDP consent for contacts; mitigation: explicit opt-in.
12. Open questions and timelineDecisions still needed, owners, dates; milestones.Q: Charge a convenience fee? Owner: PM, decide by sprint 3.

How to frame a PRD like top PMs

Use this order of thinking before you write a single requirement.

  • 1. Problem before solution. Who is hurting, how often, how do you know? Add data or quotes.
  • 2. One clear goal. A North Star metric with baseline and target, plus guardrails.
  • 3. Say what you won't do. Non-goals stop scope creep.
  • 4. Stories with acceptance criteria. "As a…, I want…, so that…" + Given / When / Then.
  • 5. Edge cases and states. Empty, error, offline, slow network, accessibility.
  • 6. Measure and launch. Experiment design, rollout %, what success looks like in 30/60/90 days.
  • 7. Risks and open questions. Each with an owner and a date.
  • 8. Keep it short and alive. 2–5 pages, link designs and research, update as decisions change.

120 PRD ideas across 15 industries

Practise framing PRDs for interviews and portfolios. Click Write this PRD with AI to get a full draft, then improve it yourself.

#1 · Fintech & payments

UPI bill-split for friends

Groups lose track of shared spends; settle up in one tap through UPI

North Star: % of groups settled within 7 days
#2 · Fintech & payments

Credit-score coach

First-time borrowers don't know why their CIBIL score is low; give a personalised 90-day plan

North Star: Avg. score improvement in 6 months
#3 · Fintech & payments

SIP nudges for Gen Z

Young earners start SIPs but stop after 3 months; smart reminders and goal tracking

North Star: SIP continuation at month 12
#4 · Fintech & payments

Merchant QR loan

Small shops need working capital; offer instant loans based on QR collections

North Star: Loan approval rate at <2% default
#5 · Fintech & payments

Expense auto-categoriser

People can't see where salary goes; read SMS/UPI and auto-tag spends

North Star: Weekly active users who view insights
#7 · Fintech & payments

Family finance dashboard

Parents manage many accounts and policies; one shared view for the family

North Star: Families with 3+ linked accounts
#10 · E-commerce & retail

Vernacular voice shopping

Tier-3 shoppers struggle to type; search and order by voice in Hindi/Tamil

North Star: Voice-search conversion rate
#11 · E-commerce & retail

Group-buy deals

Price-sensitive buyers want discounts; buy together with friends to unlock lower prices

North Star: Orders per group link shared
#12 · E-commerce & retail

Return pickup scheduler

Returns fail because no one is home; let customers pick 1-hour pickup slots

North Star: First-attempt pickup success
#13 · E-commerce & retail

AI product Q&A

Shoppers can't find answers in long product pages; AI answers from specs and reviews

North Star: Add-to-cart after Q&A
#14 · E-commerce & retail

Wishlist price-drop alerts

Users wait for sales; alert them when wishlist items drop in price

North Star: Wishlist-to-order conversion
#15 · E-commerce & retail

Store-pickup for online orders

Delivery fees put off small orders; buy online, pick up at a nearby store

North Star: Share of orders picked up in store
#16 · E-commerce & retail

Seller listing assistant

Small sellers write poor listings; generate titles, photos tips and descriptions with AI

North Star: Listings live within 24 hours
#17 · Food & quick commerce

10-minute medicine delivery

Urgent medicines are hard to find at night; partner pharmacies with dark stores

North Star: Orders delivered under 15 minutes
#18 · Food & quick commerce

Meal-plan subscription

Office workers eat unhealthy; weekly healthy plans with fixed delivery slots

North Star: Subscriber retention at week 8
#19 · Food & quick commerce

Group office ordering

Teams order separately and pay more delivery; one cart for the whole office

North Star: Avg. order value of group orders
#20 · Food & quick commerce

Restaurant waste reduction

Restaurants throw away surplus food; sell surprise bags at closing time

North Star: Kg of food saved per week
#22 · Food & quick commerce

Diet-aware menu filters

People with diabetes or allergies can't filter menus; tag dishes by diet

North Star: Orders using diet filters
#23 · Food & quick commerce

Delivery partner earnings planner

Riders don't know the best hours to work; show demand forecasts and earnings goals

North Star: Rider weekly earnings
#25 · Mobility & travel

Women-safety ride mode

Women feel unsafe in late-night rides; live trip sharing, verified drivers and SOS

North Star: Night rides by women users
#26 · Mobility & travel

Train waitlist predictor

Travellers don't know if a waitlisted ticket will confirm; predict confirmation chance

North Star: Bookings using the predictor
#28 · Mobility & travel

EV charger finder

EV owners fear running out of charge; live charger availability and booking

North Star: Successful charging sessions
#29 · Mobility & travel

Visa document checklist

Applicants get rejected for missing documents; personalised checklist and reminders

North Star: First-time visa approval rate
#30 · Mobility & travel

Bus tracking for parents

Parents don't know when the school bus will arrive; live tracking and alerts

North Star: Daily active parents
#32 · Mobility & travel

Airport queue estimator

Flyers miss flights or wait hours; predict security queue times

North Star: Users arriving in the recommended window
#33 · Healthcare & wellness

Teleconsult for tier-3 towns

Specialists are far away; video consults with local pharmacy support

North Star: Consults completed per week
#35 · Healthcare & wellness

Lab report explainer

Patients can't understand lab reports; AI explains results in simple language

North Star: Reports viewed with explanation
#36 · Healthcare & wellness

Hospital bed availability

Families call many hospitals in emergencies; live bed and ICU availability

North Star: Time to find a bed
#38 · Healthcare & wellness

Pregnancy care companion

First-time mothers miss tests and vaccines; week-by-week plan and reminders

North Star: Scheduled tests completed
#41 · EdTech & learning

AI doubt solver

Students wait days for doubt clearing; instant step-by-step answers from a photo

North Star: Doubts resolved without a teacher
#42 · EdTech & learning

Spoken English coach

Job seekers lack speaking confidence; daily speaking practice with feedback

North Star: 7-day speaking streak rate
#46 · EdTech & learning

Teacher lesson-plan generator

Teachers spend hours on lesson plans; generate plans by syllabus and class

North Star: Plans used in class
#48 · EdTech & learning

Offline learning for low internet

Rural learners lose connectivity; download lessons and sync progress

North Star: Lessons completed offline
#52 · SaaS & B2B

Customer health score

Account managers learn about churn too late; score accounts on usage and tickets

North Star: Churn of at-risk accounts saved
#53 · SaaS & B2B

Role-based access controls

Enterprises can't adopt without permission controls; roles, SSO and audit logs

North Star: Enterprise deals unblocked
#54 · SaaS & B2B

In-app feedback widget

Teams collect feedback in spreadsheets; capture, tag and route feedback in-app

North Star: Feedback items linked to roadmap
#57 · AI & GenAI products

Customer support copilot

Agents spend minutes searching docs; AI drafts replies from the knowledge base

North Star: Avg. handling time
#58 · AI & GenAI products

Contract review assistant

Legal teams review standard contracts slowly; AI flags risky clauses

North Star: Contracts reviewed per lawyer
#59 · AI & GenAI products

Meeting notes to action items

Action items get lost after meetings; AI extracts owners and deadlines

North Star: Action items closed on time
#61 · AI & GenAI products

Voice agent for appointment booking

Clinics miss calls; an AI voice agent books and reschedules

North Star: Calls handled without staff
#62 · AI & GenAI products

Internal knowledge chatbot (RAG)

Employees can't find policies; chat with company documents with citations

North Star: Answer accuracy & deflected tickets
#63 · AI & GenAI products

AI product description generator

Catalogues have thin descriptions; generate SEO-friendly copy in many languages

North Star: Organic traffic to product pages
#65 · Social, media & entertainment

Regional short-video creator tools

Creators edit on phones with poor tools; one-tap captions, music and effects

North Star: Videos posted per creator
#68 · Social, media & entertainment

Creator subscription

Creators rely on brand deals; monthly fan subscriptions with exclusive content

North Star: Paying fans per creator
#70 · Social, media & entertainment

Community events feature

Local groups organise on WhatsApp; create events, RSVPs and reminders

North Star: Events with 10+ attendees
#72 · Social, media & entertainment

Music discovery for regional languages

Regional music is hard to discover; personalised regional playlists

North Star: New artists followed
#76 · Real estate & home

Society management app

Housing societies run on paper; visitor entry, dues and complaints in one app

North Star: Dues collected on time
#77 · Real estate & home

Home loan eligibility checker

Buyers don't know their budget; instant eligibility from income and EMIs

North Star: Pre-approved leads
#80 · Real estate & home

Roommate matching

Young professionals struggle to find compatible flatmates; match by habits and budget

North Star: Successful matches
#81 · Agriculture & rural

Crop disease detection

Farmers lose crops to late diagnosis; photo-based disease detection and advice

North Star: Yield loss avoided
#94 · Logistics & supply chain

Supplier onboarding portal

Procurement onboards suppliers by email; self-serve documents and KYC

North Star: Supplier onboarding time
#95 · Logistics & supply chain

Inventory reorder alerts for kiranas

Shops run out of fast-moving items; predict and suggest reorders

North Star: Stock-out days
#101 · HR tech & jobs

Salary advance (earned wage access)

Workers take costly loans before payday; withdraw earned salary early

North Star: Employees using it monthly
#105 · Government, civic & social impact

Civic complaint tracker

Citizens can't track potholes and garbage complaints; report with photo and track

North Star: Complaints resolved on time
#107 · Government, civic & social impact

Blood donor network

Patients struggle to find donors; match donors by blood group and location

North Star: Requests fulfilled in 6 hours
#109 · Government, civic & social impact

Disaster alert app

Alerts reach people late; location-based alerts and safe routes

North Star: Alert reach in 10 minutes
#111 · Government, civic & social impact

Public transport accessibility

Disabled commuters lack information; accessible stops and live help

North Star: Trips planned with accessibility filters
#112 · Government, civic & social impact

Waste segregation rewards

Households don't segregate waste; reward correct segregation

North Star: Segregation compliance %
#113 · Telecom, gaming & consumer tech

Data-pack recommender

Users overpay for unused data; recommend the best pack from usage

North Star: Plan switch satisfaction
#114 · Telecom, gaming & consumer tech

Skill-gaming tournaments

Casual gamers want to compete fairly; ranked tournaments with anti-cheat

North Star: Tournament participation
#115 · Telecom, gaming & consumer tech

Smart-home energy saver

Electricity bills spike in summer; track appliance usage and tips

North Star: kWh saved per home
#117 · Telecom, gaming & consumer tech

Parental controls for gaming

Parents worry about screen time and spends; limits and spend approvals

North Star: Families with controls on
#120 · Telecom, gaming & consumer tech

Network outage communication

Users flood support during outages; proactive status and ETA

North Star: Support calls during outages

Common PRD mistakes

  • ❌ Starting with the solution instead of the user problem and evidence.
  • ❌ No measurable goals: 'improve engagement' instead of 'raise D30 retention from 18% to 25%'.
  • ❌ Missing non-goals, so scope keeps growing.
  • ❌ User stories without acceptance criteria, so engineers and QA guess.
  • ❌ Ignoring edge cases, error states, accessibility and privacy (DPDP).
  • ❌ Writing a 40-page document nobody reads: keep it skimmable and link details.
  • ❌ Not updating the PRD after decisions change; it should be a living document.
  • ❌ No owner or date for open questions.

Learn from the best

Trusted guides, real templates and the apps product teams use to write PRDs.

Guides and templates

Apps to write and manage PRDs

Refer & earn